Reality 2.0 Newsletter - June 11, 2021: To Opt-In or Not To Opt-In

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Episode 72: To Opt-In or Not To Opt-In, That is the Question

Katherine Druckman and Doc Searls talk about Amazon’s new Sidewalk feature, more about Apple’s opt-out options, and other privacy issues.

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Last week we dove further into Apple’s opt-out options, but there is much more to that conversation to be found on Doc’s blog. He wrote extensively about the current state of opting out of ad tracking, some background, as well as reactions from around the web in two parts, Apple vs (or plus) Adtech and Apple vs (or plus) Adtech, Part II.

Here’s an excerpt, but we hope you’ll head over to check out the whole thing:

This piece has had a lot of very smart push-back (and forward, but mostly back). I respond to it in Part II, here.

If you haven’t seen it yet, watch Apple’s Privacy on iPhone | tracked ad. In it a guy named Felix (that’s him, above) goes from a coffee shop to a waiting room somewhere, accumulating a vast herd of hangers-on along the way. The herd represents trackers in his phone, all crowding his personal space while gathering private information about him. The sound track is “Mind Your Own Business,” by Delta 5. Lyrics:

Can I have a taste of your ice cream?
Can I lick the crumbs from your table?
Can I interfere in your crisis?

No, mind your own business
No, mind your own business

Can you hear those people behind me?
Looking at your feelings inside me
Listen to the distance between us

Why don’t you mind your own business?
Why don’t you mind your own business?

Can you hear those people behind me?
Looking at your feelings inside me
Listen to the distance between us

Why don’t you mind your own business?
Why don’t you mind your own business?

There is always more conversation to be had, so please reach out here in a comment, or on any of our social outlets, or via our contact form.

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