Doc Searls is co-author of The Cluetrain Manifesto (Basic Books, 2000, 2010), author of The Intention Economy: When Customers Take Charge (Harvard Business Review Press, 2012), a fellow of the Center for Information Technology & Society (CITS) at the University of California, Santa Barbara, and an alumnus fellow of the Berkman Klien Center for Internet & Society at Harvard University. He continues to run ProjectVRM, which he launched at the BKC in 2006, and is a co-founder and board member of its nonprofit spinoff, Customer Commons. He was recently editor-in-chief of the long-running premier open source publication, Linux Journal.
Doc Searls has hosted 149 Episodes.
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    Episode 158: Reality 2025: Bridging AI, Security, and Open Source ChallengesEpisode | July 3rd, 2025 | 34 mins 8 secsai, cloud native, open source, security, technologyIn this episode of Reality 2.0, Doc and Katherine return after a long hiatus to discuss a range of topics including AI and security concerns, the evolution of cloud-native technologies, and the growing complexity of AI-related projects within various Linux Foundation groups. The conversation also touches on approaches to AI and privacy, the potential for AI to assist in personal and professional tasks, and the importance of standardizing and simplifying best practices for AI deployment. The episode wraps up with insights on the innovative 'My Terms' project aimed at flipping the cookie consent model to better respect user privacy. 
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    Episode 157: Cluetrain at 25Episode | March 2nd, 2024 | 32 mins 39 secscluetrain, technologyDoc Searls and Katherine Druckman discuss the Cluetrain Manifesto on its 25th anniversary, how the world has and hasn't changed since, and about SCaLE 21x (Southern California Linux Expo) coming up March 14. 
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    Episode 156: AI: The New Tool for Individual Empowerment?Episode | February 9th, 2024 | 39 mins 33 secsai, technologyIn this episode of 'Reality 2.0', hosts Katherine Druckman and Doc Searls talk to Ezequiel Lanza, an AI expert. The discussion centered on the potential of AI and its relationship to personal empowerment. Exploring the current state of AI, the hosts express concerns about data security and appropriately leveraging AI's capabilities for individual benefit. 
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    Episode 155: Project Bluefin and the Future of LinuxEpisode | December 14th, 2023 | 57 mins 49 secstechnologyKatherine Druckman and Doc Searls learn all about Project Bluefin, a new cloud native friendly Linux distribution, from its creator, Jorge Castro, and Kyle Rankin, its newest enthusiast. 
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    Episode 154: Kyle on KubernetesEpisode | December 1st, 2023 | 43 mins 15 secscloud native, kubernetes, technologyDoc Searls and Katherine Druckman talk to Kyle Rankin about his journey into Kubernetes and the cloud native landscape. 
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    Episode 153: Personal AIEpisode | October 28th, 2023 | 58 mins 55 secsai, privacy, technologyKatherine Druckman, Doc Searls, and Kyle Rankin discuss the personal AI tools they'd like to have, what's available, and how they might come together. 
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    Episode 152: Supply Chains Make the World Go RoundEpisode | October 4th, 2023 | 56 mins 12 secssupply chains, technologyKatherine Druckman and Doc Searls talk to Michael Stolarczyk about the complex ways in which physical goods go around the world, and behind-the-scenes strategies at play. 
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    Episode 151: WordPress at 25 and the Indie WebEpisode | August 29th, 2023 | 56 mins 16 secstechnologyDoc Searls and Katherine Druckman chat with Joe Brockmeier about WordPress turning 25 and our increasing desires to carve out our own homes on the web. 
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    Episode 150: How to Write a Tech BookEpisode | August 8th, 2023 | 55 mins 7 secspublishing, technology, writingKatherine Druckman and Doc Searls talk to Kyle Rankin about his new book for aspiring authors, discuss the publishing process, self-discipline, marketing, and share their expertise from their decades as authors. 
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    Episode 149: Everything Is PersonalEpisode | July 21st, 2023 | 49 mins 36 secstechnologyKatherine Druckman and Doc Searls talk to Petros Koutoupis about rescuing personal archives, personal AI, and preserving our identities. 
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    Episode 148: On UkraineEpisode | July 11th, 2023 | 1 hr 19 minstechnology, warKatherine Druckman and Doc Searls talk to David Kirichenko about Ukraine, journalism, troll farms and disinformation in times of war. Visit the following link for full episode - https://www.reality2cast.com/148 
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    Episode 147: Making AI PersonalEpisode | June 26th, 2023 | 55 mins 26 secstechnologyDoc Searls and Katherine Druckman talk with Josh Hester about his new project exploring personal AI. 
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    Episode 146: AI and The Future of IdentityEpisode | May 25th, 2023 | 1 hr 1 minai, technologyDoc Searls and Katherine Druckman talk to Golda Velez about the state of AI, how it relates to identity, ethics, and where this all goes from here. 
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    Episode 145: Authenticating Content With CryptographyEpisode | May 5th, 2023 | 56 mins 20 secsai, authenticity, security, technologyDoc Searls and Katherine Druckman talk to Kyle Rankin about a proposal for authenticating content with cryptographic signing, and saving the internet. 
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    Episode 144: Self-Publishing a Tech BookEpisode | April 21st, 2023 | 47 mins 46 secspublishing, technologyDoc Searls and Katherine Druckman talk to prolific tech author, Kyle Rankin, about how he recently self-published his latest book, and how that differs from his many experiences with traditional publishers. 
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    Episode 143: A Pause on AI?Episode | April 11th, 2023 | 44 mins 52 secstechnologyDoc Searls and Katherine Druckman discuss an open letter to pause AI development. 
